We were starting to get some traction, we had a few staff and we had some awesome clients. What we didn’t have was a brand identity and culture. That all changed the moment we found the rooftop. After we had spent the past few years trying to fit into the industry, the rooftop was our chance to create our own story. At the rooftop, we began to fulfill the idea of what Ride Free truly stands for and why we started this journey. The Rooftop became a pivotal moment for Ride Free & allowed us to start defining the brand culture we had always dreamt about. From rooftop agency basketball comps to industry nights, we had found a space that reflected us.