The Ride Free & Griffith Story
Whether it has been filming all over the world, constructing asset libraries, or developing holistic video strategies, our journey with Griffith University has been exhilarating and mutually rewarding. From humble beginnings in 2012, our collaboration quickly grew and led to our first milestone; assisting with the launch of the ‘Be Remarkable’ rebrand in 2016. This was a mammoth undertaking that saw us produce assets for almost every department at Griffith University. The success of this campaign led to continuous work with a variety of departments including, Griffith Health, Griffith Sciences, Queensland Conservatorium, and Griffith International. The scalability of our productions, cutting-edge video technology, and unique video processes has allowed us to create cost-effective and efficient solutions across the entire business. At the heart of our partnership has been a shared sense of adventure, relentless ambition, inclusivity, and a desire to create the most effective rather than most expensive solution. We continue to work synchronously with Griffith University and look forward to bringing more of their stories to life!
Director – Griffith Film School
‘Working with Ride Free Media has been nothing but rewarding. It has been fantastic to watch them grow over the years and it makes me proud to see Griffith alumni producing such a diverse and outstanding portfolio of work. Ride Free has also been a key partner for student development in our Masters program by providing extensive hands-on experiences and internships which in some cases led to full employment for our students. I look forward to seeing the next chapter of Ride Free come to life and our collaboration to continue to grow into the future!
We empower Griffith to scale video
Our flexible production framework has granted us the ability to create a variety of video content ranging from social ads to documentaries to live streams and so much more.
Ride Free Crew
Our expansive network of directors, producers and videographers has allowed us to film all over Australia and across the globe including, New Zealand and the UK.
We have enabled cost-effective video production by building a bespoke video asset library that enables Griffith University to continually repurpose and refresh content.
We develop extensive video strategies that not only focus on achieving goals with video, but also identify production efficiencies and opportunities to scale video.
Strategy Director – Ride Free
Working with Griffith University has been incredibly gratifying. Everyone has always been so welcoming, transparent, collaborative, and delightful! A key highlight for me was developing and executing a video strategy that resulted in the production of almost 40 individual videos for Griffith International. The most rewarding aspect was not so much volume, but the substance of the content. As the video strategy was informed by significant research, we were able to identify and tap into the key motivators that influence an International student’s decision to choose Griffith University. This enabled us to tailor content to specific audience segments which increased the effectiveness and relevance of targeting and messaging. Our scalable production options also allowed us to authentically tell the stories of current Griffith International students through a mixture of UGC and professionally captured content. It was a great feeling to see a project with this high level of complexity come to life, but it was even better to work with a tremendously supportive and generous team!